Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) In the Admin section, select the field and enable the "Block Field Updates" feature
B) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
C) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
D) Create a custom Javascript on the frontend webpage to verify data before form submission

2. What methods can be used to track attribution in Marketo? (Choose two)

A) Use of Program Tags
B) Adjusting Smart Campaign Filters
C) Integration with CRM
D) Creating Static Lists

3. Which elements are crucial when designing campaign logic? (Choose two)

A) Campaign reporting features
B) Lead database size
C) Dynamic content options
D) Trigger-based workflows

4. What type of attribution model gives credit to the first and last touchpoints?

A) Linear Attribution
B) First Touch Attribution
C) Last Touch Attribution
D) Multi-Touch Attribution

5. Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A) Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
B) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
C) Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
D) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on

Solutions: