Updated: Aug 03, 2026
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| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot Specialist) |
| Exam Number: | MC-201 |
| Passing Score: | 72% |
| Certificate Validity Period: | Maintained (Salesforce certification maintenance required annually via Trailhead modules) |
| Exam Duration: | 90 minutes |
| Available Languages: | English, Japanese, German, French, Italian, Spanish |
| Exam Price: | $200 USD |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Engagement Administrator |
| Real Exam Qty: | 60 scored questions + up to 5 unscored questions |
| Recommended Training: | Salesforce Trailhead Account Engagement Modules Account Engagement Specialist Exam Guide |
| Exam Registration: | Salesforce Certification Registration Webassessor Exam Scheduling |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No strict prerequisite (Salesforce Admin knowledge recommended) |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
| Section | Objectives |
|---|---|
| Topic 1: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 2: Data Management & Integration | - Salesforce CRM Sync
|
| Topic 3: Marketing Automation | - Engagement Studio
|
| Topic 4: Lead Generation & Management | - Prospect Management
|
| Topic 5: Administration & Governance | - User Management
|
| Topic 6: Reporting & Analytics | - B2B Marketing Analytics
|
1. What are two benefits of the engagement studio tasting experience?
Choose 2 answers
A) Measuring a specific step's performance
B) Evaluating email template options for the program
C) Visualizing a prospect's possible paths
D) Understanding the timeline of the program
2. If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
A) Lead field
B) Contact field
3. An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
A) A prospect arriving after the send date will skip the Send Email step.
B) A prospect arriving after the send date will remain on the step until a new send date is set
C) A Prospect arriving after the send date will be sent the email.
D) A Prospect arriving after the send date will be removed from the program.
4. What would make the Salesforce connector become unverified?
A) The connector user's Marketing Cloud Account Engagement password was changed
B) The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
C) The Salesforce account has reached the limit of the number of lead or contact records that could be created
D) The connector user's Salesforce password was changed
5. A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?
A) Email Template report
B) List Email report
C) Autoresponder report
D) Form report
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: C |
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