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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Consumer Usage
B) Price Range
C) Product Type
D) Advertising Dollars

2. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $200
B) $5,000
C) $50
D) $4,000

3. What does Shrink % measure in inventory management?

A) The percentage of profit generated from promotional activities.
B) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
C) The percentage of inventory replenished to maintain stock levels.
D) The percentage of inventory sold during a specific time period.

4. What is the primary purpose of a category health assessment in category management?

A) To determine the pricing strategy for all products in a category.
B) To identify the most popular product in a category based on sales data.
C) To forecast future trends in consumer behavior for a product category.
D) To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.

5. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Scanning items at checkout typically tied to Household Loyalty Cards
B) Shipping products from manufacturers
C) Analyzing online search queries
D) Tracking mobile devices in households

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