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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following are good sources for new product concepts?

A) Internal sources from R&D, Marketing and/or operations
B) External sources from educational institutions, inventors and other companies focused on pure research
C) External sources from customers, including lead users
D) All of the above are good sources for new product concepts

2. A weakness of NPV method for assesing projects in portfolio management is that:

A) It is difficult to detemine accurate cash flow data for projects, especially early in the development process
B) Projects cannot be rank ordered
C) Tools for calculating NPV are not readily available
D) NPV doesn't allow for resource allocation

3. A product innovation charter is valuable for which of the following reasons?

A) To define the new product project milestones and detailed team deliverables
B) To clarify new product project purpose and team member roles and responsibilities
C) To provide focus and direction for a new product concept
D) To identify new product project risks, contingency plans and financials

4. Mission statements helps organizations to ____.

A) Borrow capital at a low rate
B) Initiate ideas
C) Focus people and resources
D) Plan to product launch

5. Which of the following statements is the best regarding the use of market testing during new product launch?

A) Market testing is not necessary when product use testing was successful, capital investment is low, and the organization understands the business
B) Pseudo sale market testing is a valuable tool because it provides complete and very accurate information on whether a customer will purchase a new product
C) Test marketing the product is the most powerful and successful approach to market testing
D) Market testing must always be used to test the combined package of the product and the marketing plan to determine the level of success

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