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Adobe AD0-E402 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Target Architect
Exam Number:AD0-E402
Exam Duration:120 minutes
Exam Price:USD 180 (approx.)
Related Certifications:Adobe Target Business Practitioner
Adobe Experience Cloud certifications
Available Languages:English
Exam Format:Multiple choice, Scenario-based questions
Certificate Validity Period:2 years
Recommended Training:Adobe Target Training
Exam Registration:Pearson VUE Adobe Exams
Adobe Certification Portal
Exam Way:Online proctored or authorized testing center (Pearson VUE)
Pre Condition:Recommended experience with Adobe Target implementation and Adobe Experience Cloud ecosystem; no strict mandatory prerequisite exam.
Official Syllabus URL:https://learning.adobe.com/certification.html

Adobe AD0-E402 Exam Syllabus Topics:

SectionObjectives
Audiences and Segmentation- Audience creation and management
  • 1. Rule-based and profile-based segmentation
    • 2. Integration with Adobe Experience Cloud audiences
      Adobe Target Architecture & Implementation- Target architecture components
      • 1. at.js implementation and deployment
        • 2. mbox configuration and delivery mechanisms
          Reporting and Optimization- Performance measurement
          • 1. Activity performance analysis
            • 2. Conversion tracking and reporting
              Personalization and Experience Delivery- Activity types and use cases
              • 1. Experience targeting and personalization rules
                • 2. A/B testing and Multivariate testing
                  Integrations and Data Sources- Adobe ecosystem integrations
                  • 1. Adobe Analytics integration
                    • 2. Adobe Experience Platform integration concepts

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