Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A) Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
B) Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
C) Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
D) Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page

2. A Marketing Cloud Account Engagement administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A) Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
B) Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
C) Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
D) Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.

3. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
B) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
C) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
D) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

4. LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A) LenoxSoft creating 20 new Engagement Programs
B) LenoxSoft's database growing by 500,000 prospects
C) LenoxSoft sending a quarterly emails to 100,000 prospects
D) LenoxSoft sending more than 100,000 emails a month

5. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) False
B) True

Solutions: