Try and practice the latest Facebook : 410-101 real questions & answers

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A) You should exclude people who have made purchases in the past 6 months.
B) You can't build this type of audience or segmentation.
C) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
D) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.
E) You should include people who have made purchases in the past 12 months and past 6 months.

2. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A) You set up a Global Page for international presence and then create a location for each country.
B) You build one Fan Page and then go to Facebook and create multiple locations.
C) You can't set up multiple Fan Pages into one account on Facebook currently.
D) You set up multiple Fan Pages for each country.

3. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open a Global Fan Page.
B) Open one Fan Page with multiple locations.
C) Open a new Fan Page for each location.
D) You are not able to set up franchise locations on Facebook.

4. You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A) Each country should have its own audience and ad set.
B) You should change the interests in the audience completely.
C) You need to split the ad sets into different campaigns.
D) You need to expand your audience to people older than 26 years old.
E) You should invest more money and increase your budget.

5. Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A) Relevance
B) Frequency
C) Advertiser bid
D) Conversion Rate Ranking
E) Ad Quality
F) Estimated Action Rates
G) Quality Ranking

Solutions: