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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Segment
B) Campaign
C) Offer
D) Response

2. In Unica Campaign, what type of interface is used to invoke the Unica Campaign Server Manager utility (which allows you to connect to the Unica Campaign listener, view all currently open flowcharts and their states, view and set environment variables, run flowcharts, and suspend/resume flowcharts)?

A) Framework Manager
B) Affinium Manager
C) Campaign Listener
D) Command line

3. In a Unica Campaign installation, what is recommended for a customer who wants to set up the separation between groups of users?

A) Create multiple partitions.
B) Maintain separate installations of Unica Campaign.
C) Use LDAP or Active Directory.
D) Create multiple user databases.

4. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Financials Tab
B) Target Cell Spreadsheet
C) Analysis Tab
D) Offer Tab

5. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?

A) 6.x and above
B) 7.0 to 7.3 only
C) 5.1 and above
D) 7.5 and above

Solutions: