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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are IS machine learning powered algorithms called?

A) Machine Learning Tools
B) Einstein Recipe
C) Data Science Workbends
D) Einstein Decisions

2. What are the components of an interaction studio web campaign? [check]

A) Affinity, infobard and attribution window
B) Experience, template, and content Zone
C) Configured recipe, visitor profile, and content window
D) Email capture, homepage, and product requisite

3. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A) The option to exclude anonymous fields on a segment export
B) The option to include all custom fields on a segment export
C) The option to include built-in fields on a segment export
D) The option to send segment date to Marketing Cloud

4. When using B2B Detect, which two options are valid account origins?

A) Customer date of birth
B) Time of day
C) Account Domain
D) IP address

5. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) Leverage service cloud to inform IS in real-time
B) Manually sync data from Interaction studio to service cloud
C) Use machine learning to serve product/ content recommendations in email sent by your ESP
D) The agent uses a customized next best offer widget powered by the interaction studio connector

Solutions: