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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

A) Confirm that each content area specified in the dynamic content rules exists.
B) Identify phrases like "click here" or "Free!" that could be marked as spam.
C) Ensure subscribers have not unsubscribed or are undeliverable.
D) Ensure subscriber status at the time of send is Subscribed or Bounced.

2. What is the number one trend being seen in the email marketing space? (Choose 2)

A) Redesigning email to improve click-through rates on a mobile device.
B) Between 40-60% of consumers are reading email on their smart phones.
C) People like email marketing b/c they can choose what they subscribe to.
D) More and more people are subscribing to email marketing.

3. A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A) Automation Studio
B) Playbooks
C) Query Activity
D) User-initiated email

4. Using measures, what data can a marketer use to segment an audience?

A) First Name Attributes
B) Gender Data
C) Open Data
D) Geographical Data

5. Which type of content can an email content box contain? (Choose 3)

A) Freelance
B) Static
C) Smart Capture
D) A/B Testing
E) Dynamic

Solutions: