Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) The data is stored at the workspace level.
B) No mappable measurements - all measurements are calculated
C) Pacing - daily rows are being created for every lead and opportunity keys
D) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.

2. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) Variable Dimensions hold a Many-to-Many relationship with its main entity
B) All variables exist in every data set type, hence are considered as overarching dimensions
C) These dimensions are stored at the workspace level
D) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity

3. A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A) it is not possible to do this, as the naming conventions are different
B) The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
C) This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
D) The client will be able to do this and it will require building three patterns.

4. An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A) Populate the logic within a custom measurement. Set Aggregation to SUM.
B) Unmap it, as Datorama will calculate it automatically.
C) Populate the logic within a custom measurement. No need to change Aggregation.
D) Populate the logic within a custom measurement. Set Aggregation to AVG.

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?

A) 1
B) 0
C) 2
D) 3

Solutions: