Try and practice the latest Salesforce : AP-214 real questions & answers
Updated: Sep 01, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator Marketing Cloud Consultant |
| Available Languages: | English |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Price: | $200 USD |
| Real Exam Qty: | 55 |
| Passing Score: | 65% |
| Exam Duration: | 120 minutes |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation and Journey Builder | 10% | - Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys |
| Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities |
| Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys |
| Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
| Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability - Configure dynamic content and personalization |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
How long does the activation process take for Einstein Engagement Frequency?
A. up to six hours
B. up to 24 hours
C. up to 72 hours
D. up to one hour
Question 2
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A. Use an api to create record in sales cloud directly from the ecom site
B. Sales cloud entry audience in journey builder
C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
D. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
Question 3
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
A. Operating System
B. Product
C. Brower
D. Banner
E. Content
Question 4
What is the difference between an in-app message and an inbox message?
A. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
B. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
C. An inbox message only works on iOS, but in-app messages work on both iOS and Android
D. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
Question 5
Where would you add a topic profile
A. Social studio automate
B. Admin settings
C. Social studio engage
D. Workspace settings
Solutions:
| Question 1 Answer: C | Question 2 Answer: B,C | Question 3 Answer: B,D,E | Question 4 Answer: B | Question 5 Answer: B |
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