Try and practice the latest Salesforce : AP-216 real questions & answers
Updated: Sep 03, 2026
No. of Questions: 122 Questions & Answers with Testing Engine
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Salesforce AP-216 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional |
| Exam Number: | AP-216 |
| Available Languages: | English |
| Passing Score: | 70% |
| Related Certifications: | Salesforce Accredited Professional |
| Exam Price: | USD 150 |
| Exam Format: | Scenario-based questions, Multiple select, Multiple choice |
| Real Exam Qty: | 50-55 |
| Exam Duration: | 75 minutes |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Marketing Cloud Personalization Fundamentals |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce AP-216 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-personalization |
Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - ETL feed system implementation - Event API usage and configuration - Salesforce Connector integration - Data flow management within and outside the platform |
| Sitemap | 18% | - Content zones configuration - Catalog and page mapping - Sitemap design and best practices - Unified customer profile building - Web SDK implementation |
| Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Segmentation | 18% | - Segment performance reporting and analytics - Segment creation and management - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration |
| Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Activation | 18% | - Open-time email campaigns - Campaign creation and execution - Campaign optimization and measurement - Mobile and server-side campaigns - A/B testing setup and analysis |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
How are anonymous visitors tracked?
A. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
B. The browser assigns a 3rd party cookie
C. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
D. The customer must assign a unique alphanumeric identifier using a first-party cookie.
Question 2
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
A. 30 minutes
B. Real-time
C. 15 minutes
D. 1 hour
Question 3
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualas's in-the-moment intent, across channels?
A. 1 second
B. 1 minutes
C. 30 milliseconds
D. 30 Seconds
Question 4
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A. Server-Side Campaign
B. Mobile Campaign
C. Web Campaign
D. Email Campaign
Question 5
Which two options are valid use cases for a segment?
Choose 2 answers
A. Identifying users who abandoned a shopping cart today
B. Identifying users who have purchased a certain value in a specified time period
C. Identifying users who viewed a YouTube advertising campaign
D. Identifying users for activation within an integrated Demand Side Platform
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: A,B |
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