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Newly Released AD0-E406 Dumps for Adobe Target Certified
NEW QUESTION # 35
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Recommendations
- B. Experience Targeting
- C. Multivariate Test
Answer: B
NEW QUESTION # 36
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
- A. Visitors. Visits. Hits
- B. Visitors. Visits, Page Views
- C. Visitors. Visits. Activity Impressions
Answer: C
NEW QUESTION # 37
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then C
- B. Run B
- C. Run D then A.
Answer: A
NEW QUESTION # 38
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
- A. Will any new products be added soon?
- B. How will success be measured?
- C. What is the current conversion rate?
- D. What is the reason for running this test?
Answer: C,D
NEW QUESTION # 39
To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:
* A/B Test
* Two experiences
Estimated daily traffic (visitors): 5.000
* Level of significance to constitute a win: 99%
* Minimum detectable lift: 3%
The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)
- A. Change the level of significance required to constitute a win to 95%.
- B. Change the minimum detectable lift to 5%.
- C. Adjust the audience to include 3.500 visitors per day.
- D. Change the number of experiences to 3.
Answer: A,D
NEW QUESTION # 40
Match the strategic question to the relevant component within a Recommendations activity.
Answer:
Explanation:
NEW QUESTION # 41
An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?
- A. Segment the results by new and returning visitors, and compare their usage.
- B. Find a metric that is impacted positively by the change, and make this the primary metric.
- C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
Answer: B
NEW QUESTION # 42
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Trigger an alert and activate.
- B. Add a Time Frame audience rule.
- C. Schedule a duration and activate.
Answer: C
NEW QUESTION # 43
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase Thank You pages visited.
- B. Increase 'SALE" link clicks.
- C. Increase Revenue Per Visitor (RPV).
Answer: C
NEW QUESTION # 44
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Experience Cloud audiences
- B. Adobe Target user-defined audiences
- C. Adobe Target predefined audiences
Answer: C
NEW QUESTION # 45
An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?
- A. Custom
- B. Network
- C. Visitor Profile
Answer: A
NEW QUESTION # 46
An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.
Which action enables an activity to be recurring every week during chat hours?
- A. Set the time in the Page Delivery section in the Configure menu.
- B. Create a rule for Time Frame in Audiences.
- C. Set the time in the Duration section of Goals & Settings.
Answer: C
NEW QUESTION # 47
An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)
- A. Enable Adobe Analytics for Target to check corresponding activity reports.
- B. Duplicate the activity and delete the first one with an issue.
- C. Validate if goals and settings of the activity are set properly.
- D. Diagnose activity audience qualification using debugging tools.
Answer: C,D
NEW QUESTION # 48
Match the variable to the effect.
Answer:
Explanation:
NEW QUESTION # 49
Which two statements are true when describing Automated Personalization (Choose two.)
- A. The underlying models are re-built every hour using the latest visitor behavior data.
- B. The model is always ''spending'' a small fraction of traffic to continue learning.
- C. Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.
- D. A visit is eligible for a new experience upon each page view.
Answer: A,C
NEW QUESTION # 50
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
- A. The SPA Visual Experience Composer
- B. The visual Experience Composer
- C. The Form-based Experience Composer
Answer: C
NEW QUESTION # 51
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I.
location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
- A. Edit the activity, and rename each location in the Goals and Settings step.
- B. Edit the activity, and rename each location in the Experiences step.
- C. Rename each location in the MVT activity report.
Answer: C
NEW QUESTION # 52
A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
- A. Visual Experience Composer
- B. HTML Composer
- C. Form-Based Composer
Answer: A
NEW QUESTION # 53
The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.
What is a likely cause of this problem?
- A. The user does not have Editor access and therefore cannot view reports.
- B. When configuring the activity, the team selected the do not record data' setting.
- C. The incorrect environment (host group) is selected by default.
Answer: B
NEW QUESTION # 54
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Target Library
- B. Site Pages
- C. Traffic Sources
Answer: A
NEW QUESTION # 55
What is one characteristic of strong success metrics?
- A. They must take into account the specific business objectives of each test.
- B. They must be relevant to many use cases across the optimization program.
- C. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
Answer: C
NEW QUESTION # 56
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?
- A. Bounce Rate
- B. Time Spent Per Visit
- C. Pages Pet Visit
Answer: A
NEW QUESTION # 57
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. The Profile Script is outdated and causing issues in the VEC.
- B. A new plugin was added to website which is not supported by Adobe Target.
- C. The structure of the page has changed since activity was created.
Answer: B
NEW QUESTION # 58
An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
- A. Bounce rate
- B. Exit rate
- C. Clicks on the pop-up
Answer: B
NEW QUESTION # 59
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Average Order Value (AOV)
- B. Revenue Per Visitor (RPV)
- C. Custom Scoring
Answer: B
NEW QUESTION # 60
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