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NEW QUESTION 27
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)
- A. Remove and block members who violated the guidelines.
- B. Delete the post immediately and message involved members.
- C. Remove comments from unreliable sources on the post.
- D. Post a link to the group rules that are relevant to this topic.
Answer: C,D
NEW QUESTION 28
A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)
- A. Ask community members to create a post and tag several friends.
- B. Start new social media accounts to target the new demographic.
- C. Invite fashion influencers to promote the new line during a live launch.
- D. Run targeted ads across all the platforms that the brand uses.
- E. Comment on competitor posts so that their community learns about the new line.
Answer: C,D
NEW QUESTION 29
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
- A. Create a template and require each regional manager to complete that template every month
- B. Create a template and require each regional manager to submit results that are above the benchmark
- C. Hold a daily meeting with the full team to track progress for each region
- D. Ask each regional manager to submit an individual report, then merge those into one report
Answer: A
NEW QUESTION 30
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
- A. Include a discussion question about the product that is being launched
- B. Post a link to a press release announcing a product launch
- C. Ask follow-up questions as people leave feedback
- D. Partner with influencers to generate posts about the launch
Answer: A,C
NEW QUESTION 31
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
- A. Determine launch goals and milestones to achieve
- B. Define partnership criteria with key food and beverage influencers
- C. Decide on the target audience and which platforms to use to reach them
- D. Review existing channel performance and replicate strategy
Answer: A,C
NEW QUESTION 32
A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
- A. Provide discount codes to community members who buy early bird tickets
- B. Schedule event speakers to host Q&As in the community leading up to the event
- C. Reach out privately to community members who might be interested in attending
- D. Post a link to the event website with a daily reminder to purchase
Answer: A,B
NEW QUESTION 33
A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)
- A. Analyze the most popular posts for the last six months and create groups based on those post topics
- B. Join similar groups to see what they are discussing and create groups related to those topic
- C. Launch a few groups, announce them in the current one and begin to create content for those new groups
- D. Create a poll to ask members what interests them and what they want these new groups to focus on
Answer: A,D
NEW QUESTION 34
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
- A. Approve the post with a warning to the celebrity
- B. Adjust the rules to allow political content and generate more group engagement
- C. Treat the celebrity according to the policy of the group
- D. Approve the post and close commenting to prevent political discussion
- E. Decline the post with feedback to educate the celebrity on the group policy
Answer: C,E
NEW QUESTION 35
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
- A. Analyze post themes from the last three Aprils
- B. Conduct a search of sustainability keywords
- C. Launch a poll to understand which topics are of interest
- D. Review the geographic locations of group members
- E. Watch the top three nature documentaries released this year
Answer: B,C
NEW QUESTION 36
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Remove the member from the group and delete all comments and posts from the last 30 days.
- B. Share the rules and guidelines as a comment on their post and monitor for future violations.
- C. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
- D. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
Answer: B
NEW QUESTION 37
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Reply to the post and explain that this behavior is not allowed.
- B. Remove the member who created the post from the group.
- C. Repost the group guidelines regarding self-promotion.
- D. Delete the post and use the Give Feedback feature.
Answer: C,D
NEW QUESTION 38
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)
- A. Comment on every post that members make in the group.
- B. Create a group rule that requires daily engagement to remain in the group.
- C. Highlight top commenters in a special weekly post.
- D. Enlist a scheduling tool to create daily topical posts to encourage conversation.
- E. Look at engagement insights to compare the daily number of posts.
Answer: D,E
NEW QUESTION 39
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
- A. Measure the engagement rate on the influencers' posts
- B. Analyze the reach of exhibition-related posts through Ads Manager
- C. Determine the sentiment by scanning positive and negative comments
- D. Record the total number of campaign comments through native insights
Answer: C
NEW QUESTION 40
The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
- A. Remove all members who post in a non-local language
- B. Reject all new membership requests
- C. Use Group Insights to identify potential moderators
- D. Set up post approval for all members
- E. Encourage members to report content to admins
Answer: C,D,E
NEW QUESTION 41
A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?
- A. Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
- B. Create a team page for official communications and encourage the admin team to use their personal profiles.
- C. Create an admin team profile for all team members to use when they make an official team action.
- D. Highlight the leadership team with photos, announcements and by tagging them regularly.
Answer: B
NEW QUESTION 42
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase paid spend targeting young audiences on all platforms
- B. Increase community moderation on all platforms
- C. Increase influencer content across all platforms
- D. Increase video content across all platforms
Answer: C
NEW QUESTION 43
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
- A. Views on the video
- B. Engagements based on new followers
- C. Likes on the video
- D. Engagements generated from shares
Answer: D
NEW QUESTION 44
A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)
- A. Set up a Page button to increase online sales on the influencer's website
- B. Organize affordable community meetups to attend a live show of the influencer
- C. Position the influencer as a thought leader and charge speaking fees
- D. Implement a fee for members who post more than once per week
- E. Comment publicly on sponsor accounts to propose a partnership
Answer: A,B,C
NEW QUESTION 45
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much engagement each platform gets
- B. How many current clients found the trainer on each platform
- C. How much the trainer enjoys using each platform
- D. How much time the trainer spends on each platform
Answer: B
NEW QUESTION 46
The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)
- A. Remove the member from the group
- B. Repost a group rule and mute them for seven days
- C. Reply to the member's comment and tag them in the rule post
- D. Delete the member's comments and mute them for seven days
Answer: B,C
NEW QUESTION 47
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?
- A. Start a new community and post event content there
- B. Ask attendees to create sub-communities and monitor conversations
- C. Create an ad and target attendance from outside communities
- D. Create a schedule and invite attendees to sessions that align with their interests
Answer: D
NEW QUESTION 48
The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)
- A. Remove members who have not posted or commented in the last month
- B. Highlight the top engaging contributors in regular announcements to the community
- C. Revise the content calendar to focus on member engagement tools
- D. Survey the community and reposition the content in line with their feedback
- E. Message every member of the community individually to ask them to engage more
Answer: B,C,D
NEW QUESTION 49
A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
- A. Post content customized by the influencers into the group and boost the posts
- B. Host a Q&A on Instagram Stories where members can submit questions to influencers
- C. Host live video Q&A sessions in the group where the influencers host the session
- D. Share exclusive access to the influencers Page and content for members
Answer: C
NEW QUESTION 50
There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?
- A. Publish a post asking members to provide their address in the comments.
- B. Create content encouraging offline gatherings, with graphics of local landmarks.
- C. Organize a week-long online summit to focus on helping overcome isolation.
- D. Host an online meeting room for members that remains open 24/7.
Answer: B
NEW QUESTION 51
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