Marketing-Cloud-Account-Engagement-Specialist Questions Pass on Your First Attempt Dumps for Salesforce Certification Certified
Marketing-Cloud-Account-Engagement-Specialist Practice Test Pdf Exam Material
NEW QUESTION # 41
How many times can one automation rule match an individual prospect?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
Explanation:
Explanation
One automation rule can match an individual prospect only once. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect
NEW QUESTION # 42
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
- A. The submission of the form retrieves and restores the previously deleted prospect information including activities.
- B. A new prospect is created even though the prospect had previously been permanently deleted.
- C. An error message is displayed on the form preventing the prospect from submitting
- D. No new prospect is created because the prospect had previously been permanently deleted.
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. References: Salesforce documentation
NEW QUESTION # 43
You want to track prospects that click on a banner ad. What do you use?
- A. Customer redirect
- B. Completion actions
- C. Page actions
- D. Lead scoring and grading
Answer: A
Explanation:
Explanation
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. References: Custom Redirects, Create Custom Redirects
NEW QUESTION # 44
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
- A. Segmentation rule and completion action
- B. Completion action and dynamic list
- C. Automation rule and completion action
- D. Dynamic list and automation rule
Answer: C
Explanation:
Explanation
The combination of automation tools that LenoxSoft should use to achieve their goal is an automation rule and a completion action. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. LenoxSoft can use an automation rule to update the custom field for anyone who has submitted the form before today, and a completion action to update the custom field for anyone who submits the form moving forward.
NEW QUESTION # 45
What list email or email template report deliverability metric could indicate an unverified sending domain?
- A. Hard bounces
- B. Total queued
- C. Skimmed percentage
- D. Forward count
Answer: A
Explanation:
Explanation
The list email or email template report deliverability metric that could indicate an unverified sending domain is hard bounces. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Hard bounces can negatively affect the sender reputation and the email deliverability. One of the possible causes of hard bounces is an unverified sending domain, which means that the email domain used to send emails from Marketing Cloud Account Engagement is not authenticated and verified by Marketing Cloud Account Engagement. An unverified sending domain can result in the email servers rejecting the emails as spam or phishing attempts. To avoid hard bounces and improve email deliverability, the marketer should verify the sending domain in Marketing Cloud Account Engagement by following the steps in the reference link. Forward count, skimmed percentage, and total queued are not deliverability metrics that could indicate an unverified sending domain. Forward count measures how many recipients forwarded the email to another person. Skimmed percentage measures how many recipients opened the email for less than two seconds. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement.
These metrics are not related to the email domain verification or the email delivery failures. References Verify Your Sending Domain
NEW QUESTION # 46
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?
- A. A third party tool
- B. This is not possible
- C. Marketing Cloud Account Engagement API
- D. Marketing Cloud Account Engagement form handlers
- E. Data.com connector
Answer: D
Explanation:
Explanation
A form handler is a feature that allows you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is similar to a form, but instead of displaying the form on your website, you point your form to Marketing Cloud Account Engagement. This allows you to submit data to Marketing Cloud Account Engagement as well as your own database3. Form handlers are useful when you want to keep the look and feel of your existing forms, or when you want to capture data from multiple forms using one form handler
NEW QUESTION # 47
A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?
- A. The list is not deleted because it contains active prospects.
- B. The list and the two remaining prospects are archived to the Recycle Bin.
- C. The list is archived to the Recycle Bin and the deleted prospect is restored.
- D. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
Answer: D
Explanation:
Explanation
When a marketer deletes a list and a prospect from Marketing Cloud Account Engagement, the list is archived to the Recycle Bin, but the two remaining prospects are not deleted. The list can be restored from the Recycle Bin within 30 days, but the deleted prospect cannot be restored unless it is manually re-imported or re-created.
The two remaining prospects are still active in Marketing Cloud Account Engagement and can be found in the All Prospects list or other lists they belong to. Option A is not correct because deleting a list does not restore a deleted prospect. Option B is not correct because a list can be deleted even if it contains active prospects.
Option C is not correct because deleting a list does not delete the prospects in the list. References: Marketing Cloud Account Engagement Recycle Bin 101 - Salesforce Dani, Go Green with Marketing Cloud Account Engagement's Recycle Bin Nebula Consulting
NEW QUESTION # 48
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
- A. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- B. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- C. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
- D. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
Answer: A
Explanation:
Explanation
The sequence of steps that the Marketing Cloud Account Engagement Administrator should take to automate this process is to enable Visitor Filters for a specific IP range and enable Send daily visitor activity emails.
Visitor Filters allow you to filter out the internal traffic from your website analytics, such as your own employees or vendors. By filtering out a specific IP range, you can ensure that only external visitors are tracked by Marketing Cloud Account Engagement. Send daily visitor activity emails allow you to receive a daily email with a list of all the visitors who have visited your website in the past 24 hours, along with their company name, location, and pages viewed. By enabling this feature, you can share the list of external visitors with the regional sales managers automatically
NEW QUESTION # 49
The baseline grade will show on the prospect profile at all times.
- A. True
- B. False
Answer: B
Explanation:
Explanation
The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details -> 111213
NEW QUESTION # 50
How can a visitor convert to a prospect?
- A. Submitting a form on a landing page
- B. Receiving a marketing email
- C. Viewing an embedded form
- D. Visiting a tracked website
Answer: A
Explanation:
Explanation
The way a visitor can convert to a prospect is by submitting a form on a landing page. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, which captures their email address and other information. A landing page is a web page that contains a form and a call to action, such as downloading a file or registering for an event. When a visitor submits a form on a landing page, they become a prospect and can be tracked and nurtured by Marketing Cloud Account Engagement. Viewing an embedded form, visiting a tracked website, or receiving a marketing email are not ways to convert a visitor to a prospect, as they do not capture the visitor's email address or identify them as a prospect. References [Visitors and Prospects] [Landing Pages and Forms]
NEW QUESTION # 51
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
- A. Linked Instagram Pages
- B. Company Pages
- C. Personal Pages
- D. Video Pages
Answer: B,C
Explanation:
Explanation
The two Facebook accounts that can be posted to using the Marketing Cloud Account Engagement Facebook connector are Company Pages and Personal Pages. The Marketing Cloud Account Engagement Facebook connector allows you to connect your Marketing Cloud Account Engagement account with your Facebook account, and create and schedule social posts from Marketing Cloud Account Engagement. You can post to any Facebook page that you have admin access to, such as your company page or your personal page. You cannot post to other types of Facebook accounts, such as Video Pages or Linked Instagram Pages, using the Marketing Cloud Account Engagement Facebook connector.
NEW QUESTION # 52
Which of the following can "unmatched" prospects?
- A. Dynamic Lists
- B. Segmentation Rules
- C. Automation Rules
Answer: A
Explanation:
Explanation
Dynamic lists are lists that automatically add or remove prospects based on criteria that you define. Prospects can be "unmatched" from a dynamic list if they no longer meet the criteria. For example, if you have a dynamic list of prospects who have opened an email in the last 30 days, and a prospect does not open any email for 31 days, they will be removed from the list. Automation rules and segmentation rules do not
"unmatch" prospects, they only apply actions to prospects that match the criteria
NEW QUESTION # 53
A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?
- A. The winning variation did not have any opens.
- B. The A/B test winning variation has not been determined.
- C. The winning variation did not have any clicks.
- D. The A/B test v/as a tie between the two variations.
Answer: D
Explanation:
Explanation
An A/B test list send email is a type of email send that allows marketers to test different versions of an email and measure their performance based on metrics such as opens, clicks, and conversions. The winning version is the one that has the highest percentage of the selected metric. If the winning version shows the percentage by which it out-performed the other version as 0%, it means that both versions had the same performance on the selected metric, and the A/B test was a tie2. References: 2: A/B Testing Your Email Sends
NEW QUESTION # 54
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
- A. The prospect is removed from both the suppression list and the recipient list.
- B. The prospect is removed from the recipient list
- C. The prospect is removed from the suppression list
- D. The prospect is marked as optad out.
Answer: C
Explanation:
Explanation
The scenario in which a prospect would be able to receive the emails in the program is when the prospect is removed from the suppression list. A suppression list is a list that prevents prospects from receiving emails from an engagement studio program, even if they are in the recipient list. A recipient list is a list that defines the prospects who are eligible to receive emails from the program. If a prospect is in both the recipient list and the suppression list, they will not receive any emails from the program. Removing the prospect from the suppression list will allow them to receive the emails, as long as they are still in the recipient list and not opted out. Removing the prospect from the recipient list, marking the prospect as opted out, or removing the prospect from both the suppression list and the recipient list will not allow them to receive the emails from the program. References [Engagement Studio Suppression Lists]
NEW QUESTION # 55
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
- A. Assigned to a user
- B. Unsubscribed from email
- C. Landing page error
- D. Form submission
- E. Webinar attended
Answer: B,D,E
Explanation:
Explanation
The three activities that can increase or decrease a score in the baseline scoring system are unsubscribed from email, webinar attended, and form submission. A score is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their activities, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. The baseline scoring system is the default set of scoring rules that Marketing Cloud Account Engagement provides, and you can customize it to suit your needs. The baseline scoring system assigns points to the following activities:
* Unsubscribed from email: -100 points. This indicates that the prospect is not interested in receiving your emails, and reduces their score significantly.
* Webinar attended: +50 points. This indicates that the prospect is interested in learning more about your products or services, and increases their score considerably.
* Form submission: +50 points. This indicates that the prospect is willing to share their information with you, and increases their score considerably.
Other activities that can affect the score in the baseline scoring system are:
* Landing page error: -10 points. This indicates that the prospect encountered a problem with your landing page, and reduces their score slightly.
* Assigned to a user: +15 points. This indicates that the prospect is ready to be contacted by a salesperson, and increases their score moderately.
* Email open: +1 point. This indicates that the prospect opened your email, and increases their score slightly.
* Email click: +3 points. This indicates that the prospect clicked on a link in your email, and increases their score slightly.
* Email hard bounce: -10 points. This indicates that your email could not be delivered to the prospect, and reduces their score slightly.
* Email soft bounce: -5 points. This indicates that your email was temporarily rejected by the prospect's email server, and reduces their score slightl
NEW QUESTION # 56
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
- A. Yes, but it's only available to customers with the Pro Edition
- B. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
- C. No, you can only have one Salesforce connector at a time.
- D. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
Answer: C
Explanation:
Explanation
The Salesforce connector is a feature that allows you to integrate Marketing Cloud Account Engagement with Salesforce, a customer relationship management (CRM) platform. With this connector, you can sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. You can only have one Salesforce connector at a time, which means that you can only tie one Salesforce account to one Marketing Cloud Account Engagement account. You cannot have multiple Salesforce accounts linked to one Marketing Cloud Account Engagement account, regardless of the number of accounts, the edition of Marketing Cloud Account Engagement, or the support from Marketing Cloud Account Engagement.
References: Salesforce Connector, Connect Marketing Cloud Account Engagement and Salesforce
NEW QUESTION # 57
Which is NOT a way to assign a custom role to a user?
- A. Add a batch of existing users to a Custom Role using table actions
- B. Add a user to a Custom Role directly from their User Record.
- C. Edit an existing Default Role, and it will automatically convert to a Custom Role.
- D. Assign new users to a previously created Custom Roles during the import process.
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, the option that is not a way to assign a custom role to a user is: D) Add a user to a Custom Role directly from their User Record. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as:
* Edit an existing Default Role, and it will automatically convert to a Custom Role: A default role is a predefined role that comes with Marketing Cloud Account Engagement, and that has a fixed set of permissions and access levels. A default role can be edited by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it will automatically convert to a custom role when the changes are saved. The administrator can then assign the custom role to a user or a group of users.
* Assign new users to a previously created Custom Roles during the import process: A new user is a user that is not yet added to Marketing Cloud Account Engagement, and that needs to be created and assigned a role. A new user can be imported by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can be assigned to a previously created custom role during the import process. The administrator can use a CSV file to import multiple new users at once, and to assign them to different custom roles.
* Add a batch of existing users to a Custom Role using table actions: An existing user is a user that is already added to Marketing Cloud Account Engagement, and that has a role assigned to them. An existing user can be added to a custom role by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can use the table actions to add a batch of existing users to a custom role at once. The administrator can select multiple existing users from the User List, and then click on the Change Role option in the table actions. The administrator can then choose the custom role that they want to assign to the selected users.
The option that is not a way to assign a custom role to a user is: Add a user to a Custom Role directly from their User Record. A user record is a feature that shows the detailed information and settings of a user in Marketing Cloud Account Engagement. A user record can be accessed from the Admin tab in Marketing Cloud Account Engagement, and it can show different sections of information for the user, such as details, permissions, or activity. The user record can also show the role that is assigned to the user, but it cannot be used to add a user to a custom role directly. The user record can only be used to edit the user's information, such as name, email, password, or timezone, but not the user's role. To add a user to a custom role, the administrator needs to use one of the methods mentioned above, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions.
References: Salesforce documentation
NEW QUESTION # 58
What information can you access on the Prospect List?
- A. Date of prospect's last activity
- B. Prospect's Grade
- C. Prospect's Email Address
- D. Prospect's Company
- E. Prospect's Name
- F. Date of when prospect converted from a visitor
- G. Prospect's Score
- H. Prospect's Title
Answer: A,B,D,E,G
Explanation:
Explanation
According to the Salesforce documentation, the information that can be accessed on the Prospect List are: A) Prospect's Name, D) Prospect's Company, E) Prospect's Grade, F) Prospect's Score, and H) Date of prospect's last activity. The Prospect List is a feature that allows users to view and manage a list of prospects in Marketing Cloud Account Engagement. The Prospect List can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different columns of information for each prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the Prospect List, and they can also sort, filter, search, or export the Prospect List. The Prospect List can also show other information for each prospect, such as email address, title, date of when the prospect converted from a visitor, or custom fields, but these are not the default columns that are displayed on the Prospect List, and they need to be added by the user in the column settings. References: Salesforce documentation
NEW QUESTION # 59
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