Last Updated: Oct 07, 2026
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| Section | Objectives |
|---|---|
| Topic 1: Campaign Setup and Optimization | - Keyword planning and targeting - Campaign structure and settings - Match types and search intent |
| Topic 2: Bidding and Budget Management | - Smart Bidding strategies - Budget optimization |
| Topic 3: Google Search Ads Fundamentals | - Google Ads auction and Ad Rank - Search advertising concepts |
| Topic 4: Ad Creation and Assets | - Responsive Search Ads - Ad assets and extensions |
| Topic 5: Measurement and Performance Optimization | - Conversion tracking - Performance analysis |
What will you do to enable phrase matching for a particular keyword?
Correct Answer: A 🗳️
Which of the following is used to describe the return on investment for Google AdWords
campaigns?
Correct Answer: B 🗳️
Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?
Correct Answer: B 🗳️
Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.
Correct Answer: A,C,D 🗳️
Which of the following is the process of promoting and marketing a website through paid listings on search engines?
Correct Answer: A 🗳️
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