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Last Updated: Oct 05, 2026

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Google adwords-reporting Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Video Advertising15-20%- YouTube Strategy
- Video Ad Formats
- Bidding and Targeting
Topic 2: Optimization15-20%- Bid Strategy Adjustments
- A/B Testing
- Performance Diagnosis
- Budget Optimization
Topic 3: Search Advertising20-30%- Keyword Matching
- Ad Creation
- Performance Optimization
- Bidding and Budgeting
Topic 4: Display Advertising15-25%- Bidding Strategies
- Audience Targeting
- Ad Formats
- Display Network Strategy
Topic 5: Measurement and Reporting20-30%- Google Analytics Integration
- Campaign Performance Analysis
- Reporting Tools
- Data Interpretation
- Conversion Tracking

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question #1

Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

  • A. Run the website optimizer
  • B. Add more keywords
  • C. Run Google Analytics
  • D. Increase the cost-per-click bids
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

  • A. The event can be tracked with the Google Analytics' _trackPageview function.
  • B. Unless the event can trigger a pageview command, the Flash events cannot be tracked.
  • C. The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
  • D. The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #3

Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?

  • A. The variation wasn't measured.
  • B. The variation is performing at the same level as the original.
  • C. There is not variation to measure.
  • D. The variation wasn't performing as well as the original.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #4

Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

  • A. The event can be tracked with the Google Analytics' _trackPageview function.
  • B. Unless the event can trigger a pageview command, the Flash events cannot be tracked.
  • C. The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
  • D. The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #5

Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

  • A. Run the website optimizer
  • B. Add more keywords
  • C. Run Google Analytics
  • D. Increase the cost-per-click bids
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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