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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
C) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
D) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.

2. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) ORA Variable
B) Entry Tracking Variable
C) Temporary Value Variable
D) Get Data Variable
E) Custom SQL Variable

3. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
B) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
C) Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
D) Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

4. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A) Select Workbook > Test.
B) Click the Preview button, which has the eye icon on it.
C) Click the Render button.
D) Click the Version Test button.

5. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) In the SMS campaign message designer, you must enable link tracking for the campaign.
B) In the SMS campaign message designer, enable conversion tracking.
C) You must purchase Premium tracking in order to support link tracking in Responsys.
D) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
E) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

Solutions: