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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Marketing Automation- Scoring & Grading
  • 1. Grading profiles and qualification rules
    • 2. Scoring models configuration
      - Engagement Studio
      • 1. Nurture campaign design
        • 2. Automation rules and drip programs
          Lead Generation & Management- Forms & Landing Pages
          • 1. Landing page creation and optimization
            • 2. Form handlers and conversion tracking
              - Prospect Management
              • 1. Lifecycle management and nurturing
                • 2. Segmentation lists and dynamic lists
                  Data Management & Integration- Automation Data Handling
                  • 1. Importing/exporting prospect data
                    • 2. Custom fields and segmentation logic
                      - Salesforce CRM Sync
                      • 1. Field mapping and sync behavior
                        • 2. Data quality and deduplication
                          Administration & Governance- System Configuration
                          • 1. Account Engagement settings and integrations
                            - User Management
                            • 1. Roles, permissions, and access control
                              Reporting & Analytics- Engagement Metrics
                              • 1. Email performance tracking
                                • 2. Campaign reporting and ROI analysis
                                  - B2B Marketing Analytics
                                  • 1. Dashboards and insights interpretation
                                    Account Engagement Fundamentals- Platform Overview & Terminology
                                    • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                                      • 2. Lifecycle and engagement model

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
                                        What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

                                        A) The form's Thank You Content will still display
                                        B) The prospect will continue to see the form upon submission
                                        C) The discrepancy between the two assets will cause an error
                                        D) The prospect will be redirected to another webpage


                                        2. A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
                                        How should the user resolve this Issue?

                                        A) Edit the list to be available for "Email Templates"
                                        B) Edit the email template to make it available for "List Emails"
                                        C) Edit the email template and choose the appropriate list
                                        D) Edit the list to be available for "Email Sanding"


                                        3. A user is creating an automation rule and isn't certain that they have the correct criteria in use.
                                        What Is the best way for the user to test that the criteria only matches the intended prospects?

                                        A) Use the preview matches feature before running the rule.
                                        B) Run the rule to see who matches and change criteria If needed.
                                        C) Resume the rule and use the undo action feature if necessary.
                                        D) Pull a Salesforce report of the same criteria and view results.


                                        4. What type of Information do rule step types look for in engagement studio programs?

                                        A) Prospect behavior
                                        B) Prospect activity
                                        C) Prospect Interest
                                        D) Prospect criteria


                                        5. A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
                                        If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

                                        A) Day 3
                                        B) Day 4
                                        C) Day 5
                                        D) Day 0


                                        Solutions:

                                        Question # 1
                                        Answer: D
                                        Question # 2
                                        Answer: B
                                        Question # 3
                                        Answer: A
                                        Question # 4
                                        Answer: D
                                        Question # 5
                                        Answer: A

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