Try and practice the latest Salesforce : MC-201 real questions & answers

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Data Management & Integration- Automation Data Handling
  • 1. Custom fields and segmentation logic
    • 2. Importing/exporting prospect data
      - Salesforce CRM Sync
      • 1. Field mapping and sync behavior
        • 2. Data quality and deduplication
          Marketing Automation- Scoring & Grading
          • 1. Scoring models configuration
            • 2. Grading profiles and qualification rules
              - Engagement Studio
              • 1. Nurture campaign design
                • 2. Automation rules and drip programs
                  Account Engagement Fundamentals- Platform Overview & Terminology
                  • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                    • 2. Lifecycle and engagement model
                      Administration & Governance- User Management
                      • 1. Roles, permissions, and access control
                        - System Configuration
                        • 1. Account Engagement settings and integrations
                          Lead Generation & Management- Prospect Management
                          • 1. Lifecycle management and nurturing
                            • 2. Segmentation lists and dynamic lists
                              - Forms & Landing Pages
                              • 1. Landing page creation and optimization
                                • 2. Form handlers and conversion tracking
                                  Reporting & Analytics- Engagement Metrics
                                  • 1. Campaign reporting and ROI analysis
                                    • 2. Email performance tracking
                                      - B2B Marketing Analytics
                                      • 1. Dashboards and insights interpretation

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. The "related" tab of the prospect record displays prospects that have what in common?
                                        Choose one answer

                                        A) Email Domain
                                        B) Score
                                        C) Company
                                        D) Assigned user


                                        2. By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

                                        A) Persons Accounts
                                        B) Contact Accounts
                                        C) Lead Accounts


                                        3. How can an admin find the number of mailable prospects in their database?

                                        A) View all Segmentation lists
                                        B) Navigate to the overview section
                                        C) View the sync queue
                                        D) Navigate to the prospect list and select "Mailable Prospects"


                                        4. What type of Information do rule step types look for in engagement studio programs?

                                        A) Prospect behavior
                                        B) Prospect activity
                                        C) Prospect Interest
                                        D) Prospect criteria


                                        5. The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
                                        Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
                                        What number would display on the Report Card for the email send statistic?

                                        A) 50
                                        B) C
                                        C) -100
                                        D) 100


                                        Solutions:

                                        Question # 1
                                        Answer: B
                                        Question # 2
                                        Answer: B
                                        Question # 3
                                        Answer: D
                                        Question # 4
                                        Answer: D
                                        Question # 5
                                        Answer: D

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