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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Journey Extracts
B) Journey Templates
C) Copy activities
D) Deployment Manager

2. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Subscriber Key
B) Member Record
C) Contact ID
D) Data Extensions

3. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

A) Export Email Allowlist
B) Identity Verification
C) IP Allowlist
D) Audit Trail

4. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A) Analyst and Marketing Cloud Viewer
B) Data Manager and Analyst
C) Content Creator and Marketing Cloud Viewer

5. Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

A) A Dedicated IP is automatically warmed up
B) Image URLS are wrapped with the appropriate brand URL
C) The out-of-the-box profile center will display NTO branding
D) A different click domain can be used for each brand

Solutions: