Last Updated: Jul 31, 2026
No. of Questions: 60 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Strategy | 20% | - Develop engaging content aligned with community goals - Adapt content for member segments - Use events, live video, and interactive formats - Curate and moderate content quality |
| Topic 2: Community Strategy | 25% | - Plan for community lifecycle stages - Design community structure and governance - Build operational workflows and admin roles - Scale community effectively |
| Topic 3: Community Foundation | 20% | - Select appropriate Meta platforms (Groups, Pages, Instagram) - Establish community guidelines and rules - Define community mission, goals, and success metrics - Apply Meta Community Standards and policies |
| Topic 4: Measurement and Analytics | 15% | - Identify opportunities for growth and monetization - Track key performance indicators - Use Meta Insights and analytics tools - Interpret data to improve strategy |
| Topic 5: Community Engagement and Moderation | 20% | - Foster interaction and meaningful connections - Onboard and welcome new members - Manage violations and enforce rules consistently - Moderate discussions and resolve conflicts |
1. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)
A) Set up a Page button to increase online sales on the influencer's website
B) Implement a fee for members who post more than once per week
C) Comment publicly on sponsor accounts to propose a partnership
D) Position the influencer as a thought leader and charge speaking fees
E) Organize affordable community meetups to attend a live show of the influencer
2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
A) Reach Audience growth Sentiment
B) Website traffic Sentiment Audience growth
C) Reach Website traffic Audience growth
D) Reach Sentiment Website traffic
3. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
A) Repost the group guidelines regarding self-promotion.
B) Delete the post and use the Give Feedback feature.
C) Reply to the post and explain that this behavior is not allowed.
D) Remove the member who created the post from the group.
4. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
A) Create a post specifically to gather feedback from the community
B) Activate a news alert for additional articles
C) Review comments on the company's press release post
D) Create and track relevant keywords on social media channels
5. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?
A) Launch a referral program for current members to invite their neighbors to join the community
B) Place targeted ads for potential members using fitness and wellness interest targeting
C) Encourage the moderation team to comment more on the content
D) Partner with a national newspaper and publish an article about the community
Solutions:
| Question # 1 Answer: A,D,E | Question # 2 Answer: D | Question # 3 Answer: A,B | Question # 4 Answer: D | Question # 5 Answer: A |
Abner
Bancroft
Burgess
Dempsey
Gabriel
Ingram
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