Updated: Jul 30, 2026
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| Certification Vendor: | IBM |
| Exam Name: | IBM SPSS Predictive Analytics Sales Mastery v1 |
| Exam Number: | M2020-229 |
| Available Languages: | English |
| Sample Questions: | IBM M2020-229 Sample Questions |
| Section | Objectives |
|---|---|
| Topic 1: IBM SPSS Predictive Analytics Overview | - Core capabilities and product positioning - Business value of predictive analytics in enterprises - Introduction to IBM SPSS predictive analytics solutions |
| Topic 2: Sales Methodology for IBM SPSS Solutions | - Customer pain point identification - Solution mapping to business outcomes - Value-based selling and objection handling |
| Topic 3: Sales Positioning and Value Proposition | - Identifying customer use cases and requirements - Competitive positioning and differentiation - Mapping IBM SPSS solutions to business problems |
| Topic 4: Industry Applications | - Marketing optimization and campaign analytics - Customer analytics and segmentation - Fraud detection and risk analysis |
| Topic 5: Predictive Analytics Use Cases | - Decision support and operational optimization - Forecasting and predictive modeling |
1. Which statement is true about automated modeling?
A) It is a specific type of algorithm that makes data simpler.
B) It creates many models for the user to evaluate the best model in a single step.
C) It is more about data preparation than modeling.
D) It automates the whole data mining process from data access through deployment.
2. Which characteristic of SPSS Modeler appeals more to power data mining experts?
A) Automated modeling
B) No programming needed
C) Automated data preparation
D) SPSS Statistics integration
3. What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?
A) Publishing analytical reports
B) Real time scoring service
C) Web-based framework
D) Centralized analytical content repository
4. Which statement is true about SPSS Modeler Premium?
A) It requires no programming experience to use.
B) It leverages unstructured data only.
C) It addresses all but one of the phases in the CRISP-DM methodology.
D) It leverages structured data only.
5. Which statement is true about SPSS Data Collection?
A) It runs exclusively in a Web browser.
B) It requires separate surveys to be created for each delivery method.
C) Surveys and reports can be published in many different languages.
D) It requires SPSS Collaboration and Deployment Services in order to deliver surveys.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: C |
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