Free Microsoft MB-220 Study Guides Exam Questions and Answer
MB-220 Exam Dumps, MB-220 Practice Test Questions
By gaining the MB-220 certification, one can become a professional consultant in the Dynamics 365 Marketing domain. Microsoft Dynamics 365 Marketing Functional Consultant certification helps empower marketing consultants to collaborate effectively with decision-makers from different teams of the organization. It highlights one’s ability to help businesses build meaningful customer relationships, develop targeted campaigns, and measure marketing performance. Professionals who are able to demonstrate a deep understanding of Dynamics 365 marketing features can help businesses improve their marketing initiatives and gain a competitive advantage.
NEW QUESTION # 145 
You are a Dynamics administrator that is setting up Dynamics for Marketing for your organization.
You need to configure Dynamics for Marketing to work with your webinar provider and create a webinar event.
Which four steps should you take, in sequence, to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/events-settings
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-webinar
NEW QUESTION # 146
You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.
Which template contains all of the necessary elements to meet these requirements?
- A. Purpose: Sales, Target: Contacts. Language: French. Is recurring: Yes
- B. Purpose: Multipurpose. Target: Accounts. Language: French. Is recurring: Yes
- C. Purpose: Sales, Target: Accounts. Language: French. Is recurring: No
- D. Purpose: Multipurpose. Target: Contacts. Language: French. Is recurring: Yes
Answer: B
Explanation:
Explanation
The Target must be set to Accounts for the required grouping (and recurring must be Yes).
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns
NEW QUESTION # 147
Based on ProseWare's licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.
- A. Litmus inbox Previews = 100 per month
- B. Australia Business Unit has 10 regular Users and 1 Administrator User
- C. Marketing Emails Sent = 1,755,983
- D. Marketing Contacts = 24,500
Answer: C,D
Explanation:
Topic 2, Case study Contoso
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers training in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso's business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe:
Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021.
As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment
Contoso's existing environment consists of the following applications:
* Dynamics 365 Marketing
* Dynamics 365 Sales - 120 Users
* Custom Built Customer Service Portal
* A Call Center application for the 24/7 Support Team
* Custom build CRM Application for Lead and Sales Management
* Office 365
* SharePoint integrated with D365 Sales
* Dynamics 365 App for Outlook
* Microsoft Teams
The Marketing Team
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
Chief Marketing Officer (Entire Organization)
1 - Vice President of Marketing (Entire Organization)
3 - Marketing Heads, one for each region (North America, Europe, and Japan)
6 - Marketing Managers, two for each region (North America, Europe, and Japan)
18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
* Customer Journeys
* Customer Segmentation
* Creating Email Templates
* Creating Marketing Pages, Forms etc.
* Event Management: Live Events and Webinars
* Region-specific Marketing content generation
* Customer Survey Management
* Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
Managing customer journeys and fixing any issues.
Reviewing all marketing survey responses to measure customer satisfaction in real-time.
Capturing and analyzing customer and employee feedback.
Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements
Localization is the key
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway. Contoso wants to make sure that:
* the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
* the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
* for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
* reports and dashboards are built to give an overview of the region-specific marketing activities.
* there is also a global dashboard available to Management.
Other Critical Requirements
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera.
They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
* identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
* create customer journey templates which are region- and language-specific.
* create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
* create different activity templates that can be triggered based on the customer interaction and the region they belong to.
* have the ability include specific surveys as part of the customer journey.
* have the ability to create multi-lingual surveys where the customer can choose their preferred language.
* leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
* enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
Outbound and inbound customer journeys always required monitoring by a group of marketing team members.
The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.
NEW QUESTION # 148
Based on ProseWare's licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.
- A. Litmus inbox Previews = 100 per month
- B. Australia Business Unit has 10 regular Users and 1 Administrator User
- C. Marketing Emails Sent = 1,755,983
- D. Marketing Contacts = 24,500
Answer: C,D
NEW QUESTION # 149 
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between
panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 150
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. makes sure all required target segment(s) meet your goals
- B. makes sure all required marketing emails and pages are assigned and published
- C. checks for active links to the marketing services that host your email messages
- D. checks to ensure prerequisites are met
- E. checks for common errors and shows an error message with advice for fixing them
Answer: B,D,E
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-createautomated-campaigns
NEW QUESTION # 151
You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing
instance and would like to migrate to a new instance. In order to save time, management has decided to
replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.
You have to validate that both instances (source and destination) are on the same version, and then perform the
transfer.
Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions
from the list of steps to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/transfer-data
NEW QUESTION # 152 
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email
NEW QUESTION # 153 
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment?
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 154
Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. clicking on an email advertisement
- B. based on zip code
- C. an event for which the contact registered
- D. based on age
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads
NEW QUESTION # 155
You are working in the domain authentication wizard.
You need to authenticate the main domain that the marketing team uses to send marketing emails.
Which four actions should you perform in sequence? To answer, move the four appropriate actions from the list of actions to the answer area. Arrange the four actions in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 156
Drag and Drop Question
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION # 157 
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-
NEW QUESTION # 158
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.
- A. Published Marketing Lists where the subscription field is set to False
- B. Active Marketing lists where the subscription field is set to False
- C. Published Marketing Lists where the subscription field is set to True
- D. Active Marketing Lists where the subscription field is set to True
Answer: D
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscriptioncenter#
add-a-subscription-list-to-a-subscription-form
NEW QUESTION # 159
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete
solution.
NOTE: Each correct selection is worth one point.
- A. Define an objective for your survey so that you can ensure that all questions serve that objective.
- B. Previewing or testing your survey is unnecessary because your survey tool will automatically catch
errors. - C. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
- D. Make your surveys long so that you customers can get a chance to provide as much information as
possible. - E. Try to organize the survey in a way that groups all related questions together in sections.
Answer: A,C,E
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey
NEW QUESTION # 160
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